MPREIS: Cashless Shopping Experience

The Tyrolean family business MPREIS opened the first completely cashless store in Austria under the slogan “without moss, a lot is going on”. In fact, visitors to the miniM at the SOWI site in Innsbruck/Tyrol were able to admire and experience real moss. The strong natural surface MOUS HELLGRIAN was applied to ceiling elements by means of self-adhesive foil.

The sustainable and colorful material made of recycled moss harmonized perfectly with the interior of the modern market. The contrasting and pleasant style encouraged customers to stroll around the store, linger in the café and return.